SEO

We're a results driven agency, and we pride ourselves on our SEO capabilities.

From in-depth keyword research, to complete site analysis, we've got the perfect SEO solution for your business.

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Let's chat about your business needs and how we can help you. We believe in mutually beneficial business decisions and we want to see you win!

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Our SEO Packages

True Zenith Creative will help your bottom line with ROI driven SEO campaigns. We focus on effective SEO to guarantee rankings which will increase your revenue.

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Here Are Some Of The Services We Offer

BASIC SEO SETUP

With our onboard SEO specialists, we can do a full basic SEO setup for you. This includes Google Search Console, and Bing Webmaster Tools, Google Analytics setup and integration, sitemap generation, along with ensuring that your site has been indexed. These are crucial steps in order to start gaining organic traffic via a SEO plan.

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KEYWORD RESEARCH

When it comes to SEO, content is king, but content can't exist without keyword research. Our specialists will do a comprehensive keyword research package for you, which will include a content plan to target low difficulty keywords that you can rank for quickly, as well as link building content. This package also includes competitor mapping and analysis, along with commercial and informational topic suggestions for your business.

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TECHNICAL SEO

Having a content plan and keyword research done is only half of the battle. The other is the technical aspects of SEO. Our specialists will do a full analysis of your website, and then ensure that your website is up to par for its best possibility to rank. This includes being mobile friendly, fixing crawl errors, identifying and fixing broken links, and doing site speed optimization, among many others.

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ON-PAGE SEO

So, you've written content, but it's not ranking? Chances are that your On-Page SEO has missed the mark. We analyze your content to make sure that you’re following the proper guidelines. This includes fixing missing meta descriptions, finding and fixing multiple H1 tags, improving titles, meta descriptions and content, among many other things that your content needs to rank properly. Let us take all the stress from you, and get your site fully ready.

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OFF-PAGE SEO

Backlinking is an essential part of an SEO strategy, but it can also be one of the most difficult. Let our SEO team take the stress off your hands, and do everything, from initial link building, to competitor broken links replacement, along with using the Skyscraper technique to attract new links. The more links, the higher your domain authority, the more traffic you get. Your business deserves it!

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SEO Case Studies

Take a look at some of the results that we have gotten for our clients!

Crush Your Competition With Our SEO Services

At True Zenith Creative, we believe that your success is our success, and with our in-house team of SEO specialists, we aim to crush your competition.

We offer a variety of SEO services that will allow your business to expand, outrank your competition, generate organic sales, among many other benefits that a proper SEO strategy gives you.

We excel at all things digital, so if you were looking for an SEO agency to take your business to the next level, then you're at the right place.

We handle everything for you, so that you can relax and focus on what matters, but please read on to see how we can assist you and your business.

What is SEO?

Simply put, search engine optimization, or SEO, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). SEO should be done on both on-page and off-page factors, which are all aimed at making your website more visible and attractive to search engines.

This allows your business to rank on the SERP for specific keywords that your customers are searching for. By optimizing your SEO, you're essentially telling Google, Bing, Yahoo, and the other search engines exactly what your business is about. The search engine then matches your website with the customer's intent, for free.

The process can be quite complex, and it is quite labor intensive, but in the long run a properly implemented SEO strategy pays off massive dividends.

The entire SEO strategy, and the services that we deliver, can be broken down into 4 main sections.

1. KEYWORD RESEARCH

Keyword research is the practice of finding, analyzing, and selecting target keywords for a website or blog in order to improve its search engine optimization (SEO).

When it comes to SEO, keywords are everything. They are what helps your website or blog rank in search engines for specific terms or phrases. And while there are a number of factors that influence SEO, keywords are still one of the most important.

Keyword research allows you to find the right keywords to target for your SEO efforts. And when you do keyword research properly, it can also give you insights into your competition and how they are ranking for certain keywords. This gives you unique opportunities to get ahead of your competition.

Your keyword research also goes hand-in-hand with your content plan. This includes your website copy, along with niche/business specific articles that inform and educate your customers. Understanding your keyword structure, finding low difficulty keywords, and then incorporating that into a detailed plan is one of the first steps of a successful SEO plan.

Keyword research and content planning might seem like a daunting task, and in many ways, it can be. However, it doesn't need to be for you. Our SEO team at True Zenith Creative are keyword maestros, and have a magnitude of tools and decades of collective experience, that you can have at your instant disposal.

2. TECHNICAL SEO

Moving on to the more nitty-gritty side of optimization, we get Technical SEO. Technical SEO is, essentially, the technical process of optimizing a website for the search engines with the goal of improving its ranking in the SERPs. Technical SEO includes on-page and off-page SEO, as well as other factors like site speed and mobile friendliness.

Technical SEO is important because it helps the search engines index and crawl your website more effectively. By making your website more “search engine friendly”, you also automatically improve and optimize your overall user experience (UX) on your website. Your site needs to be technically sound to increase your chances of ranking on the first page of the SERP. Considering that websites that rank on the first page get over 90% of total search engine traffic, it's in your best interest to get it done properly.

There are many different aspects to technical SEO. One of the most important being site speed. Site speed is a major ranking factor for the search engines. And if your website is slow, then it is likely that you will lose rank in the SERPs. The reason for this is because site speed is an indicator of user experience. Google wants to show websites that to their searchers that have a high level of friendliness and usability. How many times have you backed out of a site because of slow loading speed?

Another important aspect of technical SEO is mobile friendliness.More than 80% of your traffic will be mobile. Having a responsive site is an absolute must; if your website isn't optimized for mobile, you'll be warned and penalized in your Google Search Console.

Technical SEO also extends further into a variety of issues that can cause your website ranking to be subpar. Our SEO specialists take care of everything for you; from fixing crawl errors, to analyzing and replacing broken links, among many other things.

3. ON-PAGE SEO

On-page SEO is the process of optimizing your on-page and in-content data. This includes things like title tags, meta descriptions, and header tags.

One of the most important aspects of on-page SEO is title tags. Title tags are the HTML tags that tell the search engines what your website or blog post is about. And if you want to rank well in the SERPs, then you need to make sure that your title tags are optimized. By telling Google what your post is about, the algorithm can then serve your content to the exact user intent of a potential prospect that is looking for your service.

Another critical aspect of on-page SEO are the meta descriptions. Meta descriptions are the brief descriptions that appear under your title tag in the SERPs. And if you want to improve your click-through rate, then you need to make sure that your meta descriptions are optimized. Your meta descriptions not only inform the search engines, but they also give the searcher a preview of what they'll be getting when they click on your link.

And finally, another important aspect of on-page SEO are the header tags. Header tags are the HTML tags that divide your content into sections. This is basically done in a nested form, where H1 is your title tag, H2 your headings, H3 your subheadings, and so forth. This doesn't only increase usability, but also gives the search engines an understanding of how your content is layed out, along with relevant information.

On-Page SEO is a critical component of the interlinked system that is SEO.

4. OFF-PAGE SEO

Off-page SEO is some of the most important optimization that you can do for your website, although it can also be some of the most difficult.

An essential part of Off-page SEO is backlinking. Backlinking is the process of getting other websites to link to your website or blog. And the more links you have, the higher your domain authority will be, and the more traffic you will get. Google uses backlinks to understand what your website is about, and if your website contains good information. This is why getting links from high authority websites really boosts your domain authority, whereas employing an SEO blackhat strategy and buying backlinks from low quality domains can actually damage your domain authority.

Google is continually improving its algorithm, and perhaps backlinking won't be necessary in the future, but if you want to rank, then you need a good quality backlink profile built.

Another aspect of Off-Page SEO is local SEO. This is something that is often overlooked, but it's crucial in connecting your website with Google, and the customers in your local area. Local SEO can give your business an almost immediate boost when it is done properly.

Since we specialize in SEO, we can take everything over from you, and implement some of the best market practices to get your website performing at its absolute best!

What Are The Advantages of SEO?

SEO Boosts Credibility

In general, if your website appears on the first page of a search engine, it is seen as dependable and reputable by the search engine. Therefore, your business will also be viewed in this positive light.

Furthermore, SEO also helps to build trust and credibility with your audience. If they see that you are appearing in search results, they will be more likely to trust your website and your business. This is because they will see you as an authority in your industry.

How many times have you personally been interested in a service or product, then done a quick Google search to find their website? Your customers are doing the same, and SEO is how you gain that credibility.

SEO Gives You Free Website Traffic

One of the biggest advantages of SEO is that it gives you free website traffic. Once you've optimized your website, your pages will rank higher in search engine results pages, and then the traffic will come to you organically via search intent. This means that you won't have to pay for each click like you would with PPC.

Sometimes, if your website is ranking for enough keywords, your organic traffic can be worth millions of dollars. Of course, this also means that if your traffic is worth millions of dollars, then your ROI is through the roof too.

SEO Improves Conversion Rates and ROI

SEO is a proven strategy to improve sales, conversion rates, and ROI. Because SEO is highly targeted traffic, because of your keyword integration, you can target the right customer at the right time. Of course, your on-page and technical SEO also has a part to play in creating a seamless user experience which also helps increase conversion rates.

Although PPC is instant, and SEO is a long-term strategy, SEO converts 2.8 times better than PPC in some industries, like B2C. In the long run, this means that your advertising costs will be much lower, since you're getting organic traffic, and your ROI will be much higher, than if you were just doing a PPC campaign by itself.

SEO Helps You to Establish Your Brand

A proper SEO strategy also helps you to establish your brand. By ranking higher in search engine results pages, you'll increase your brand awareness, and people will start to associate your brand with the keywords that you target.

Brand awareness is a critical component to any business' success. When you're ranking on the SERP, you'll slowly but surely start leaving an impression on the minds of your customers. Eventually, with enough time, and enough awareness, you could become a household name. SEO gives you a piece of the branding puzzle to achieve that.

How Does Our SEO Process Work?

Before we get into that actual process, something to take note of is that although SEO is super powerful, it is a long-term process that takes time and patience to achieve rankings on the first page of a search engine. A business must have the foresight to see the potential value of SEO and the endurance to continue the SEO process even when results are not immediate.

SEO can take months, or even a year, before significant results are seen. SEO also requires continual work in order to gain and maintain your ranking; if you stop your SEO efforts, your ranking will likely drop.

Although, far more complex than illustrated here, this is the wireframe that we use to implement our SEO strategy.

1. Website Analysis & Basic Setup

In order to see how we can best improve your business, our SEO specialists will do a complete and in-depth analysis of your website. Not only will we check the overall health of your website, but we'll also follow the SEO route from basic to advanced to see where your website needs to be improved.

Of course, each client is a unique case, but in general this analysis will include checking if your Google Search Console and Bing Webmaster Tools have been properly integrated, if your Google Analytics has been properly set up, if you have a sitemap or not, and then even further into possible backlink profiles, broken links, competitor analysis, among many other things.

We fix any of the issues that we find here so that your website is set up properly.

2. Keyword Research

After ensuring that your website has been integrated and indexed properly, we jump into keyword research.

Our specialists will do comprehensive keyword research for you, which will include a content plan to target low difficulty keywords that you can rank for as soon as possible, as well as link building content. Our keyword research step also includes competitor mapping and analysis, along with commercial and informational topic suggestions for your business.

3. Optimize Your Website Content

Once we know which keywords your business needs to target, it's time to start optimizing your website content. This involves using those keywords throughout your website, including in titles, descriptions, headings, and anchor text.

We also supply you with content suggestions which will help you rank for specific keywords. You can either utilize your own content creators, or use our in-house SEO content writers to create the content for you.

4. Optimize Your Website Structure

In addition to optimizing your website content, we also need to optimize your website structure. This includes things like using the correct H1 and H2 tags, adding keyword-rich titles and descriptions, and creating a well-structured website.

By creating a well-structured site, we essentially show Google exactly what your business is about in a search engine-friendly format. This greatly enhances your chances to rank.

5. Backlink Building

One of the most important aspects of SEO is building a high authority backlink profile. This involves getting links from high-quality websites with high Domain Authority.

We implement a powerful inhouse strategy to streamline some of your content along with our backlinking process. This allows us to create content that is better than your competitors, and that allows you to gain better links too.

6. Monitor your SEO progress

The last step in SEO is monitoring your progress. This involves tracking your SEO rankings over time and making changes as needed to improve your results. We use tools like Google Analytics and the Bing Webmaster Kit to track your progress, among many other paid services.

This also gives us crucial insight into where we can continue improving your SEO, while continually opening up new opportunities for you to rank.

SEO is an ongoing process, but the rewards are absolutely worth it. 70% of companies feel that SEO is a more important strategy to them than PPC.

How Much Do SEO Services Cost?

SEO agencies can charge a variety of fees, depending on the services offered. Typically, SEO services will cost you anywhere from $1500 per month depending on the size and complexity of the SEO project.

We offer Silver, Gold and Platinum packages, just depending on your budget and business requirements.

The sooner you start your SEO journey, the sooner you will reach success! Reach out to us today so that you can start making organic sales as soon as possible!

How Does SEO Differ From PPC?

SEO and PPC are both important online marketing strategies, but they differ in a few key ways.

PPC is all about paying for traffic. You create an ad, target specific keywords, and then pay for each click on your ad. SEO, on the other hand, is free traffic. You optimize your website to rank higher in search engine results pages, and then the traffic comes to you organically.

PPC is also more short-term. Once you stop paying for clicks, your traffic will cease. SEO is more long-term. Once you've optimized your website, your traffic will continue to come in as long as you maintain your SEO efforts. It's important to note though, that you can have an ad up within a few hours, whereas SEO takes months.

SEO is also more sustainable. As long as you keep up with your SEO efforts, you'll continue to see results. PPC can be a bit more unpredictable, as the cost of clicks can rise and fall depending on the competition.

Overall, SEO and PPC are both important online marketing strategies, but they differ in their approach and their benefits. If you're looking for a long-term, sustainable way to get more traffic to your website, then SEO is the way to go. If you're looking for more immediate results and are willing to pay for them, then PPC is a good option.

Ideally though, you should be using both. PPC for instant traffic, in the short term, while building your SEO profile to make that traffic a more permanent part of your business.

Both have their pros and cons, but both are extremely powerful marketing techniques which should be integrated into your business.

Here at True Zenith Creative, we specialize in all things digital, including PPC, SEO and Web Design.

Frequently Asked SEO Questions

Need more clarification on search engine optimization? Here are some of the most frequent questions we get about SEO. If you want to talk to us directly feel free to call us at +1 (888) 319-2291 or email [email protected]

Read more about marketing strategies

Here are a couple of blog posts that will allow you to dive deeper into the subject. And if you have any questions - just ask us!

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