Digital Marketing

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Our Marketing Packages

True Zenith Creative is the premier marketing agency with a positive ROAS guarantee! We are full service marketing solution so that you can focus on running your business.

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Here Are Some Of The Services We Offer

BRAND GROWTH

With years of experience, we've taken many companies from unknown to branded super stars. We assist you with the entire process of growing and sustaining your brand so that you may reach the success you desire. This includes comprehensive marketing plans that incorporate all digital channels.

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COPYWRITING

Copywriting is one of the most powerful sales techniques around. In order to get your customers from prospects to clients, you have to be able to emotionally place them to where they own what you are selling. Increase your sales dramatically by allowing us to create the perfect copy for you with our team of copywriters.

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LANDING PAGES

Landing pages are the bread and butter for your digital business. With our expertise in conversion optimization and web design, we can build high converting landing pages that will bring you the sales or leads that your business requires.

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PPC CAMPAIGNS

Our marketing team is Google, Bing and Facebook advertising certified. Let us build and run the perfect marketing campaign for you, while you relax and watch the sales roll in.

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PPI CAMPAIGNS

Social ads can be one of the most powerful marketing mediums around. Let us increase your sales via Facebook, Instagram, Reddit, Pinterest, TikTok and Twitter advertising. Our experts will let you know which platforms would work best for your products or services.

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SOCIAL MEDIA MANAGEMENT

Social media is powerful, but time consuming. Let us take over your social media accounts, with regular posting, engagement, and overall management, and you get back your valuable time while your business continues growing.

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VIDEO ADS

Video ads generate up to 80% more sales than picture ads do. Engagement is everything, and with TikTok taking over, everybody is looking to video for purchasing decisions. Our team of videographers will create the best, highest converting ads for your products and business!

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INTERACTIVE WORKSHOPS

Got an idea for a workshop? Let us design it, implement it, and manage it for you from beginning to end!.

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Marketing Case Studies

Take a look at some of the results that we have gotten for our clients!

Skyrocket Your Revenue Into Your Best Month Yet With Our Digital Marketing Experts

You want to finally have a new revenue record, don't you?

Here at True Zenith Creative can help you with all aspects of your digital marketing, from Google Advertising Management to scaling your Social Media advertising, and everything in between. Our specialist digital marketing consultants have the experience and expertise to help you reach your ideal clients, at the right time, and achieve your business goals.

We want to see you succeed, and we know that successful digital marketing requires a holistic approach. That's why we offer a wide range of services that cover all the bases – so you can be sure your campaigns are effective and efficient.

Contact us today for a free consultation! We would be happy to discuss your specific needs and see how we can help you achieve success online.

What Is Digital Marketing?

Digital marketing is a type of marketing that uses digital channels to reach consumers. Digital marketing objectives may vary, but typically they include things like increasing brand awareness, driving traffic to websites or landing pages, and generating leads or sales.

Channels that are commonly used in a digital marketing strategy include things like search engine optimization (SEO), content marketing, social media marketing, email marketing, search engine marketing (SEM), and Pay-Per-Click (PPC) marketing. In order to be successful in digital marketing, it is important to use a variety of channels and strategies, for different goals.

Digital marketing can be a very effective way to reach consumers with your service or product. However, it is important to remember that success takes time, effort, and dedication.

How Does Digital Marketing Differ From Traditional Marketing Methods?

Traditional marketing refers to any type of marketing that is not digital. This includes but isn't limited to:

  1. Print Advertisements
  2. Television Commercials
  3. Radio Infomercials
  4. Telephone Marketing
  5. Direct Mail Marketing

Digital marketing, on the other hand, is any type of marketing that is done online. This includes digital marketing channels and services like,

  1. PPC (Pay-Per-Click) like Google Ads or Bing Ads
  2. Social Media Marketing
  3. Email Marketing
  4. Search Engine Optimization (SEO)
  5. Affiliate Marketing

In Which Ways Is Digital Marketing Superior To Traditional Marketing?

Digital Marketing Offers Advanced Targeting

One of the biggest differences between digital and traditional marketing is that digital marketing is much more targeted. With traditional marketing, you typically cast a wide net in the hopes of reaching as many people as possible. However, with digital marketing, you can use advanced targeting methods to reach only those individuals who are most likely to be interested in your product or service. As a result, digital marketing is far more effective than traditional marketing.

As an example, let's say that Ted owns a fishing shop. Obviously, Ted wants to drive sales, increase his revenue, and be able to reinvest and grow his shop. Recently, Ted got a new lure into his inventory that glows at night and attracts a very specific type of fish and he wants to market this.

What would be the most effective use of his money? Spending $5000 on a billboard, where maybe 1% of people driving past it might be interested in Ted's Fishing Shop but there is no direct way to interact with his online store?

Or...

Spending $5000 on a digital marketing campaign that is targeting fishermen, who go camping every weekend, who are interested in night fishing, and who have been researching the specific fish that the lure was designed for? Then on top of that, showing them an ad with the lure where they can make a purchase directly from Ted's website in one click?

It's kind of a no-brainer that the digital route will have a far higher return on investment (ROI) than the billboard.

Digital Marketing Offers Advanced Tracking and Measuring

With traditional marketing, it can be difficult to know how many people actually saw or heard your ad. With digital marketing, and integrated analytics, however, you can track how many people click on your ad, visit your website, or even make a purchase.

This makes it easy to see which digital marketing tactics are working and which ones need to be tweaked. In this way, a proper digital marketing consultant, can also tweak your ads, and campaign structure to get the highest possible ROI for your advertising campaign.

Maximizing ROI is something that is extremely difficult with traditional marketing methods.

As you can see, there are several key ways in which digital marketing differs from traditional marketing. If you are looking for a more effective and efficient way to market your business, then digital marketing may be right for you.

What Are The Different Digital Marketing Channels?

Digital marketing encompasses a variety of online marketing channels, which can be used to reach your target market. Of course, digital marketing is broad and complex, so this is an overly simplistic overview of the different digital channels that can be used for marketing.

Paid Search Engine Advertising (PPC)

Pay-Per-Click (PPC) is a form of online advertising that allows you to bid on keywords relevant to your business. So, let's say that you are selling men's shoes; when somebody types into Google or Bing, "Men's Shoes", and you&aspo;re bidding on that keyword, then your ad will pop up as a sponsored search ad, or as a shopping ad with the photo.

This allows for highly targeted, high-intent traffic, because the potential client is already searching for your product or service and you're just putting your business in front of them.

Social Media Marketing

Social Media is a great way to connect with potential customers and promote your products or services. You can use social media platforms like Facebook, Twitter, Instagram, and TikTok to share content about your business, connect with customers, and drive traffic to your website. This also gives you a unique opportunity to interact with your customer base, and potential prospects directly, as your brand.

Social Media is great for free interaction and brand building, but it's also extremely powerful as a paid marketing digital channel. It uses an interruption-based marketing technique, although, the advertising is still highly targeted and specific.

Email Marketing

Email is still one of the most effective ways to reach your target market. There are many different ways to generate revenue from Email. For instance, you can use email marketing to send newsletters, product announcements, special offers, and more to your subscribers.

Email also has some of the highest ROI of any digital marketing channel at 3600%. So, for every $1 that you spend on email marketing, you will be making $36 back. That is if you are utilizing a well-structured and conversion-focused email marketing strategy.

Search Engine Optimization (SEO)

SEO is the process of optimizing your website so that it appears higher in search engine results pages for relevant keywords. By improving your SEO, you can increase organic (free) traffic to your website and grow your business.

SEO is a continual strategy that also offers exceptionally high ROI, because you get leads or sales for free once your website has been optimized for certain keywords.

You can take a look at our SEO services over here.

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each customer brought by the affiliate's own marketing efforts.

This is a great way for you to promote your products and services, as it allows you to tap into the affiliate's own customer base, without having to invest in any additional marketing expenses. Think about sending your product to an influencer, letting them test it out and create content about your product, and then giving them an affiliate link that they share with their audience.

Affiliate marketing can be very lucrative, as you only pay commissions when sales are generated. This means that you can see a high return on investment (ROI) for your affiliate marketing campaigns because there are no upfront marketing costs; only post-paid commissions.

Content marketing

Content marketing, like this content, is a type of inbound marketing that focuses on creating and distributing high-quality content to attract and engage your target market. Remember, sales is about providing value first. By providing valuable content, you build trust with your audience and, when you use SEO best practices, content can also drive traffic to your website.

This is a win-win, because your audience gains new insights, and you gain potential clients based on the expertise and value that you are providing. Content Marketing is extremely powerful, and a strategy that every business should be utilizing.

Not sure which strategy might be a good fit for you? Our digital marketing consultants will take care of it all for you, and provide expert advice on which strategies would work best for your business. Contact us today for a free consultation!

How To Measure The Success Of Your Digital Marketing Campaigns

Measuring the success of your digital marketing campaigns is essential in order to determine whether or not your strategies are working. By tracking key performance indicators (KPIs), you can gather data that will help you make better decisions about your marketing efforts.

Some of the most important KPIs to track include website traffic, leads generated, conversion rates, and email open and click-through rates. If you are not tracking these metrics, then you are missing out on valuable insights that could help you improve your campaigns.

Thankfully, there are a number of free and paid tools that can help you track these KPIs. Google Analytics is one of the most powerful free tools that you can use to understand and segment your visitor data. If you're implementing your Analytics through a custom Google Tag Manager installation, you can split the tags into even more options.

Conversion rate is also extremely important. For eCommerce, paid traffic should have a conversion rate of around 1% to 2%. Organic SEO traffic should be higher, at around 4% to 7%.

On the other hand, if you're noticing that you're having trouble converting visitors, then tracking tools like Hotjar and Crazy Egg are extremely useful since they create heatmaps and visitor recordings to help you see where people are clicking on your website and if there are any issues.

By tracking these key metrics, and using the tools available, you can gain valuable insights into what is working well for your digital marketing campaigns and what needs improvement. This data can help you make more informed decisions about your marketing efforts, which will lead to more successful campaigns in the future.

The Importance Of SEO And SEM In Digital Marketing

SEO and SEM are both essential components of a successful digital marketing strategy. As mentioned above, but just as a reminder, SEO, helps your website rank higher in search engine results pages (SERPs) by allowing you to optimize your website and content writing. This helps to ensure that your target audience can easily find your website, which increases traffic and leads, pretty much for free.

SEM, or search engine marketing, is the process of using paid advertising to promote your website and content to a wider audience. This helps to ensure that your target audience can find your website quickly and easily, regardless of whether they are searching for you on Google, Yahoo, or Bing. Obviously, SEM, also known as PPC (Pay-Per-Click), is pretty much instant traffic.

Both SEO and SEM are important aspects of digital marketing, and it is important to use both strategies in order to reach your target market. SEO helps you to rank higher in SERPs organically, while SEM helps you to reach a wider audience more quickly. By using both strategies simultaneously, you can achieve better results with your digital marketing campaigns.

Tips For Creating Effective Digital Marketing Campaigns

1. Plan your campaigns carefully

One of the most important things to remember when creating a digital marketing campaign is to plan it carefully. Make sure to map out your goals and objectives, and determine which channels you will use to reach your target audience.

Also, be sure to allocate enough time and resources to execute your campaign successfully. By planning your campaigns carefully, you can ensure that they are executed effectively and achieve the desired results.

Create valuable content

Creating valuable content is a key component of successful digital marketing campaigns. This content should be original, relevant to your target audience, and helpful in solving their problems or answering their questions.

By providing valuable content, you not only build trust with your audience, but also establish yourself as an authority in your field. This can help you to attract more leads and clients in the future.

3. Use SEO best practices

It is important to use SEO best practices in order to maximize the chances that your valuable content is found by your target audience. This includes optimizing your website and content for search engines, using keywords and phrases relevant to your business, and publishing regularly updated content.

By using SEO best practices, you can help your content rank higher in SERPs, which will result in more traffic and leads from potential clients.

4. Track key performance indicators (KPIs)

One of the most important things that you can do to measure your digital marketing success is to track your key performance indicators (KPIs). These KPIs can vary depending on the type of campaign you are running, but some of the most important ones include website traffic, leads generated, conversion rates, and email open and click-through rates.

By tracking these KPIs, you can gather data that will help you make better decisions about your marketing efforts. This data can help you determine which campaigns are working well and which ones need improvement. It is a crucial ability to develop to analyze your KPI's.

Frequently Asked Marketing Questions

Here are some of our most frequently asked questions about marketing. However, if you need any assistance, please don't hesitate to contact us on our Toll-Free number at +1 (888) 319-2291 or email [email protected]

Read more about marketing strategies

Here are a couple of blog posts that will allow you to dive deeper into the subject. And if you have any questions - just ask us!

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