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Converting Yoga Enthusiasts to Tada Buyers
Summary
Tada Rugs is a company for yogis by yogis that wants their customers to be able to exercise in the comfort of their own homes in a convenient way. They sell oversized yoga and exercise mats disguised as rugs.
We partnered with Tada Rugs for a website improvement that will bring more traffic to their site and increase their conversion through ads and a SEO strategy.
Challenge
Tada Rugs was struggling with terrible conversion on their ads because of all the bloat the eCommerce website had.
Our challenge was making them an attractive website that felt premium and inclusive with a quick page load so that their ads strategy could work perfectly.
Solution
Our first step was building a new site with a visual design that showed Tada Rug's personality but was still clean and kept page load times at a bare minimum. The interface, colors, copy, imagery, and experience all needed to unite perfectly to make this happen.
With the website improvements, we optimized the performance of the site and organic SEO. Our next step was helping them with their traffic, for this we used paid ads to increase the conversion rate.
Impact
- Increase in overall conversion rates
- Decrease in bounce rates
- Average order value
Scope
Roadmap
- PPI/PPC Campaigns
- Digital Strategy
- Content Strategy
- Search Engine Optimization
- 3rd Party Integrations
- UI/UX & Web Design
