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Owning Their Competition At The Ring
Summary
Endgame is a boutique boxing and fitness gym in Philadelphia that wants its members to reach their full fitness potential through different boxing programs and classes.
We helped them build their digital presence from 0. We created a website with integrated eCommerce, social media accounts, PPI and PPC campaigns, and branded merch.
Challenge
When the owner of Endgame contacted us it was with just the plan of starting a boutique boxing and fitness gym, our job was to make their idea come to life.
Our challenge was to deliver a digital strategy, a brand-new website that attracted clients to purchase memberships, build PPI and PPC campaigns, and drive organic traffic through SEO and social media growth and management.
Solution
We wanted the personality of the Endgame to be reflected on the website and the designs for social media. That is why we build a visually aggressive site while still appealing to the demographic of wealthy soccer moms.
Once we had a clear idea of the image Endgame wanted to portray we build their social media from 0 and created PPI/PPC campaigns driven to unique landing pages with high conversion rates to sell memberships for Endgame.
To build up the brand presence we also designed branded merch that could be acquired through the website. To store the merchandise we teamed with a 3pl (3rd party logistics) company to achieve this for Endgame.
Impact
- People who attended the grand opening.
- Memberships sold from website in the 1st week.
- Revenue from Merch 1st month.
Scope
Roadmap
- Copywriting
- PPI/PPC Campaigns
- Social Media Management
- Digital Strategy
- Content Strategy
- Search Engine Optimization
- Merch Design
- UI/UX & Web Design
