Giving Kids a Future In The Digital Space
Summary
Coding is one of the most in-demand skills in the job market. The demand has increased by 24% since last year, and will continue to do so as more and more jobs require this skill set. Coding can be learned at any age, but it’s most effective when children are exposed to it early on, and it's with this vision that Coding 4 Kids was born.
We assisted Coding 4 Kids with a complete digital solution, including web development, alongside SEO & PPC campaign set up. This allowed them to focus on what they're good at, and allowed the kids to learn what they loved - Coding!
Challenge
Coding 4 Kids main challenge was the fact that their website had to be user friendly for children from 4 years upwards. Of course, this required that the website be sectionalized into different age categories.
Solution
By sectionalizing the Coding 4 Kids website into different age categories, we were able to custom build the correct training information directly into the subdomains. This allowed for each section of information to be compartmentalized, while still maintaining congruency.
Of course, as a kids website, we also included fun and interesting images and animations that would keep the kids entertained while they were learning how to code!
Impact
- Phone Calls 1st Month
- Emails 1st Month
- Increased Overall Sales
Scope
Roadmap
- Copywriting
- Landing Pages
- Interactive Workshops
- Digital Strategy
- WordPress Development
- Search Engine Optimization
- Motion Effects
