Understanding Search Engine Optimization (SEO) & Deriving Meaningful Engagement from SEO

By Jack

According to statista there are 4.66 billion users of the internet and according to review42 there are almost 4 billion google users worldwide; 246 million in the US alone. If you are a US business this means almost every adult in the US is using Google. Knowing that, you can see how important it is to rank at the top of Google for business expansion.


What is SEO and why is it important

To understand why SEO is important we must first understand what it means exactly. SEO stands for search engine optimization and is the process of getting traffic from free and organic results in search engines. The main goal of seo is to increase your website’s position in search results. The higher your position the more likely people are to see your website.

It is important to know the difference between paid and organic searches. The four main differences to note are as follows:

  1. Position

Paid search results are those that appear at the top of search engine results, whereas organic results appear below

  1. Time 

With paid search there is the possibility to get instant results. Organic search could take weeks even months to get results

  1. Payment 

A paid search is where you pay per click on a cost per click basis. Every time a user clicks on your ad, you are going to pay a fee. Essentially you are buying traffic for your page by paying for Google to show your ad

  1. Share of traffic

When it comes to traffic 20% to 30% of users click on paid ads, while 70% to 80% of users click on SEO results

How does seo work?

Search engines, like Google, use bots to gather information found on the internet. The bots begin on a web page that is well known and from there follow internal and external links to other web pages. The content from the original pages, plus the context from the links followed, guide the bot in understanding what each page is about. As well as how the page is connected to all other pages within the search engine’s database, called the index. When a user types a question into the search bar, the search engine then uses an algorithm to assemble a list of results for that inquiry. 

Factors in Google’s algorithm:

• Key words

• Backlinks

• Internal Links

• XML Sitemap

• Page Speed

• Breadcrumbs

• Many More…

Benefits of SEO

  1. Establishes brand awareness 

Focusing on SEO tactics will increase visitor traffic to your website which in turn increases your brand awareness

  1. Improves user experience

The user experience of your website is said to help you rank higher within search engines 

  1. Increase web speed time

How fast your page loads is one of the make or break factors for customers. The longer the page takes to load the more likely the customer is to exit the page

  1. Increase inbound sales

When people find your page it is because they are already searching for something specific. They are the ones who come to you, which means you have to put in minimum effort to close a sale

How an SEO Agency Can Help

An effective SEO agency can propel your business and if it is done correctly SEO will pay for itself. An effective SEO agency will take the project from start to finish and keep you in the loop on the results providing you with consistent updates. Here at True Zenith Creative (​​truezenithcreative.com) we are SEO experts whether you need top to bottom SEO Support. Or if you are a brand new business who just needs the basic start up of SEO, you can do that as a one time payment instead of monthly payment. SEO agencies have the know-how to help your business grow. At True Zenith Creative we take great pride in helping you understand why SEO is so important and helping your business utilize SEO in a way that will bring more customers to you. 

Tying it all together

The importance of search engine optimization is the fact that it improves the visibility of your website. In today’s world of business, visibility is everything if you want to grow. Once you understand the importance of visibility, you will be able to understand how this mirrors your business. Bottom line is don’t miss out on SEO opportunities.

Read more about marketing strategies

Here are a couple of blog posts that will allow you to dive deeper into the subject. And if you have any questions - just ask us!

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